Whether you are a small business, podcast, non-profit organization, or any other entity, one of the things most organizations have in common today is the need to create a strong website. Building a successful website is not rocket science; however, it is an area where many places can strengthen their approach. Here are ten tips for how to make a successful website.
1. Understand Your Audience
The most important concept when setting out to create a successful website is not font selection or images or hosting provider, but rather knowing your audience. Your website is not optimal if it doesn’t provide the resources your audience needs. Conduct benchmarking through searching for data in your field regarding the needs, attitudes, and demographics of customers. If you have it, study your data about your clients.
You earn visitors by providing things that the competition does not. There are many ways that your website can stand out from others. Consider a blogging strategy or instructional videos. Video testimonials or case studies from happy customers can also be informative. Study the competition and see what they are lacking, then act to fill that gap.
3. Make It User Friendly
No one likes a website that requires tons of clicks to find information. With the wealth of information online today, users are likely to just abandon ship and find another place to get their info. Making a successful website means optimizing the user experience. It should be easy to navigate and make sense. Additionally, with mobile viewing making up a majority of web views, ensure that you are optimizing your website to work with mobile. Google prioritizes the mobile web experience in its search rankings.
4. Engage in Search Engine Optimization
Search engine optimization is so commonplace that it is an absolute necessity for all websites. There are many things you can do to improve your SEO performance. Identify long-tail keywords that you want to compete for in terms of search engine ranking. Include keywords in content, titles, headings, and meta tags. Focus on generating quality inbound links through offering to write guest blog posts on popular industry blog sites. Work to consistently enhance the content that you offer. Consider engaging viewers with multimedia content. All of these things can effectively leverage search engine optimization to work for your website.
5. Don’t Ignore Analytics
There are many analytics tools available for you to understand the health and performance of your website. While this may seem time-intensive, it is rather easy to develop a plan that takes into account several metrics using Google Analytics. You don’t have to check it daily, but periodically noting your performance can help you build a successful website. Think of it as a routine doctor visit for your website. It can help identify signs of a problem before the problem develops. Analytics can show you what areas of your site are strong and which ones hurt your business, such as pages with a high bounce rate.
6. Invest in Reliable Hosting
The worst thing for a website is downtime. There are many options out there for affordable web hosting. Many companies opt for the cheapest possible options; however, this is not a good practice for something as valuable as your web presence. Compare reviews and features of different web hosting providers. A virtual private server hosting plan can be an affordable alternative to a dedicated server that provides higher speeds than what most of your competitors provide. Investing a little extra in securing your web presence is well worth it, especially if the company provides tech support with your plan.
7. Show Your Personality
The modern marketplace is strongly shifting. Millennials and Gen Z increasingly want to do business with companies that they trust and feel like they have a good relationship with. Thus, an important strategy for how to make a successful website is to let your organization’s personality shine through. This is an important aspect of modern marketing and branding. It starts with your About Us page but also involves the content you create and social media integration. Visitors should have a sense of your organization’s values, culture, and style from viewing your website. It should not feel like just another company.
8. Make Communication Easy
One of the best ways you can leverage your website to successfully contribute to your business is to ensure that it is easy for visitors to communicate with you. At the very basic level, this means providing an easy-to-find e-mail address (that you check daily) or a web form. Be sure to respond to all customer inquiries. For example, if a visitor notifies you about a broken link or spelling error on your website, express appreciation for their help.
9. Dedicate Time to Creating Engaging Content
Creating engaging content on your website takes a lot of time. There is no simple shortcut here. However, it is key to building a successful website. The top-performing websites are more than a listing of your products but a way to provide valuable information to customers. Additionally, Google rankings take into account websites that grow and post new content. If you don’t have the time or skills to generate content, consider hiring freelance writers or graphic designers to construct infographics, articles, and blogs for your visitors.
10. Review and Repeat
The reality is you are never truly done making a successful website. It is an ongoing process. You should continually evaluate your site about changing customer needs. Do you have reliable information? Is your content engaging? Are you contributing something important for visitors? Websites should evolve just as the market constantly evolves. The important trends today will likely be replaced as technology and consumer behavior change. Your website will need to adapt. It is not some book you file away on the shelf, but rather a journey that you continually revisit on the way to greater success.