It’s amazing how quickly Google has become such a vital lifeline for businesses. The reality is that improving your appearance on Google can greatly leverage business growth. Research has found that almost every online experience begins at a search engine while three-fourths of customers never scroll past the initial page of Google search results. How can you get to the top of Google search? Follow these tips to improve your search engine strategy.
Leverage Long-tail Keywords
Search engine optimization is not a new thing; however, it is constantly evolving. Many organizations do not have the best strategy. The reality is that you don’t just want to show up at the top of Google; you want to show up at the top of Google only for people who are genuinely interested in your business.
The best way to do this is to take advantage of long-tailed keywords. A long-tailed keyword is a phrase rather than just a word or two. For example, if you have a website that helps small businesses grow their branding, you don’t want to focus on the keyword “branding” but instead “branding for small businesses” or “branding for small business startups.”
This long-tailed keyword is what people wishing to find content or services like yours are likely to type into Google. Using long-tailed keywords in your content will bring you to the top of the right Google searches. Phrases of more than three words will increase the probability of conversion and reduce competition. Choose your keywords carefully and invest in winning at them.
Avoid a Stagnant Site
Google is very clear about one thing: success on their platform requires websites to continue to grow and evolve. With business, we too often consider our websites as a one-time project with periodic reviews. However, this is a recipe for disaster when trying to find how to get to the top of Google search.
In reality, you want to create a process for periodically updating and adding to your website. This should be done at least monthly; however, the best approach is to do so at least every other week if not more frequently. A website with frequent updates and growth performs better on Google.
This is not just an effective strategy for succeeding at search results but also helps to better resonate with customers. Keeping a website fresh can provide a reason for customers to keep visiting, which can lead to continued purchases. Every business should have a strategy for strengthening their website with content that supports your major pages.
Embrace Quality Links
When you think about creating links on your website, chances are your focus on helping visitors navigate throughout your site and potentially pushing visitors out to interesting information on the web. However, an important factor in Google rankings is inbound links from other sites.
How do you get inbound links? There are several ways. One strategy is simply to produce engaging content that makes people want to link back to. However, this can take some time and will not pay off quickly. Thus, the second strategy is to work with vendors, suppliers, and industry sites to link back to your site. A successful way to do this is to offer to do a guest blog for their site, which can generate traffic back to your site through inbound links.
The major focus here is quality links. You want inbound links from major websites with high traffic. Focusing on generating a few high-quality links will yield a much better return on investment than going for lots of links from smaller websites. It will also be more beneficial in terms of your time commitment.
Create a Blog
Blogging is far more than simply a way to tell people about your daily life. In the modern environment, blogs are largely used to leverage an organization’s brand. Creating a blog can be an effective way to increase the success of your website. First, you give customers a reason to visit. Secondly, you can drive traffic to specific product or service pages. Finally, you create engaging content to push out on your social media.
Blogs can also be very useful in getting you to the top of Google search. They enhance the performance of your site as a whole while a viral blog can quickly rank on Google itself, bringing in customers to your website that you would not have attracted otherwise.
When thinking about blogs, focus on educating your audience rather than pitching a product. Blogs should be an information service that leverages your credibility and enhances your expertise. A product link here and there is fine, but the overall tone should be informative. Think about topics that would most interest your customers and go from there.
Study the Competition
It is always important to understand the needs of your customer base; however, it is also important to study your competition. If you want to know how to get to the top of Google search, one of the most valuable things you can do is read up on the competition, so to speak.
Check out your competitors’ websites to see how they are organized, what types of content they are producing, and how they are engaging with customers. The goal here is not necessarily to copy them; rather, you can get some ideas for things they are doing that may fit well with your purpose.
Additionally, studying the competition can provide some information about gaps. If competitors have blogs that are not addressing a major topic of interest to your customer base, this presents an opportunity for you to establish yourself as the authority in this area.
Getting to the top of Google search is an ultra-competitive aspect of the modern business environment. However, these tips can give you a head start on improving your website and beginning to move up towards the lucrative first page. Whatever your industry and goals, these tips are important to implement as a baseline strategy.