Even if you are relatively new to web design, you have likely heard about the importance of keywords. Effectively incorporating keywords on your website is critical for being able to rank better in search results. This drives people to your website, helping put you a step above the competition. But how do you incorporate this strategy? Let’s take a look at the best ways to add keyword/s to a website.
What Are Keywords?
Before talking about strategy, it is important to note what exactly is meant by keywords. Keywords are essentially the type of content your website addresses. This can refer to your overall website or a specific page like a blog entry.
Another way to conceptualize keywords is to think of them as what a person will type into a search bar to find your webpage. This is one of the ways to brainstorm a list of potential keywords. When you are designing a webpage, ask yourself this question and write down the results.
Before you can add keywords to a website, you have to first know what keyword/s you want to add. Begin by brainstorming a list. How many keywords should you have? It depends on the content of your webpage. Some pages may be focused on a singular topic and have one. Others may have several. Typically, it is recommended to focus on no more than five keywords.
Your list of keywords should include long-tail keywords. These are combinations of several words like a phrase. For example, if you are writing a blog about tax credits for solar power, you may create a keyword such as “solar power tax incentives” or “tax credits for solar power.” These are long-tail keywords. These types of keywords are more effective in helping search engines direct the right customer to your site.
How to Add Keywords to Your Website
Now that you have a list of keywords for your webpage, you are ready to add keyword/s to your website. When you think about adding a keyword to your website, you are focusing on keywords for each specific page. These will vary a bit based on the topic of the page but will typically follow a theme for your website.
If you’re website already exists and you have not incorporated keywords, you’ll want to go back and do this for your existing pages. For future pages, you’ll be able to incorporate them as you create your content. There are many places to include keyword/s on each webpage:
- Title tags
- META content
- Headers & Sub-headers
A title tag should always include some keywords as this is the very first thing that Google and other search engines scan to get a sense of what your page is about. You specifically want to use your most important keywords. For example, a website for your life insurance business should include “life insurance” in the title and likely something else like your city or region. However, your title tag needs to make sense as your visitors will also see this. It should clearly state the purpose of a webpage.
When you create your header for a webpage, you also create several tags called META tags. These are things that the search engine sees but your visitors do not. It is used to help search engines better determine what a page is about. If you look on Google results, the text you see under each entry is typically part of the META content.
META content takes two major forms: META description and META keywords. For your META description, write a concise sentence or two of no more than 155 characters that summarizes the webpage while using as many keywords as possible. For the META keyword tag, simply list your major keywords. Of the two, the META description is more important for search engines.
Headers & Sub-headers
Headers and sub-headers are important for helping readers navigate a webpage. They make it more user-friendly and improve the ease of reading content. However, they are also important places to include keywords.
There are some reasons why you want to use a keyword or more in your headers and sub-headers. First, doing so will help users to skim a webpage and find the content they are interested in. Secondly, having keywords in the header helps with search engine optimization. After all, since keyword summarizes the major points of a page, it makes sense that they should be here.
This is the primary place where you want to include keywords. The more you include your keywords and key phrases in your content, the higher your webpage will be ranked by search engines.
Thus, you may be tempted to add keyword/s throughout your content, working them in as many times as possible. However, this can be problematic as it will make your content not flow well. While it is important for search engines to rank you highly, you don’t want to make content read awkwardly for visitors.
Thus, seek a balance between using keyword/s a lot in content and going overboard. Go back and reread content to see if it flows and is engaging. If the answer is yes, you’re likely doing a good job of adding keyword/s to your website.
This is a really easy way to add a keyword. Your links are an important part of search engines’ algorithms. Do you remember when websites used “click here” for links? It was convenient. But you don’t see that often anymore. That’s because search engines weigh links heavily and having keyword/s in links can enhance your rankings.
It also helps enhance the user experience a bit. If you are directing the user to your blog about changing your oil, titling the link “How to Change Your Oil” will help better convey the message of what they’ll see if they click the link. Thus, this not only helps with adding keywords to your website but also helping your visitors navigate effectively.
Keywords are an important part of any website. They add to the user experience but are most critical for improving your search engine ranking. Using the right keyword/s is critical for attracting people who want to view your content while not attracting those who have no interest.
Generating a list of keywords based on your content and what someone may type to find you in a search engine is the first step. Next, work to integrate keywords on each page of your website through title tags, META content, headers, sub-headers, content, and links. Following these suggestions will improve your search engine ranking while making adding a keyword or more to your website a more seamless experience.