As Google constantly updates and modifies its search engine and changes its algorithm, only one thing remains true. You cannot just focus on only one thing and oversimplify others; that is why your SEO game needs some leveling up. It needs to address both On-page SEO and off-page SEO. For your understanding, we will talk about both of these strategies so that you can get up your game and practice it wisely. Here’s a detailed overview of the above-mentioned SEO strategies, which will help you make the most out of your SEO game.
What is On-page SEO?
On-page SEO includes using keywords in your title and pages. It means that you optimize your keywords in your title and pages. It also includes optimization of meta description to stand out in search engine page results when someone searches your keywords. The most basic search engine tactics include using HTML coding and alt tags. All of these are basic foundations of On-page SEO.
On-page SEO is all about improvising your website and taking all the necessary measures directly to improve its ranking in the search engine. On-page SEO makes it easier for the search engine bots to read and interpret the page while allowing the users to preview what they are clicking through from the SERP. Apart from that, On-page SEO considers the general quality, performance of the page, and the content’s structure.
Factors behind On-page SEO
It is crucial to go with the “content is the ultimate king” approach. You can work hard on optimizing your keywords, write relevant descriptions, and may as well dive deep into internal linking. Still, if the content is not up to the mark, no one will visit your website.
Keywords were the most critical assets in the past, but no today. Although optimized keywords are still the backbone of SEO nowadays, search engines have tilted more towards long keywords. Think of your audience first and the keywords they are searching for, then optimize your content according to those keywords.
2. Title tag
The title tag points towards the name of the specific web page and is also known as the search engine results’ main title. It is still the most crucial On-page S.E.O. factor after on-page content. It is advised to keep your title less than 65 characters.
3. Meta description
The meta description is a small snippet that appears under the URL address on the search engine. It notifies you about the content written on the page that you might visit. Still, inherently it is written to assist your webpage look different from other search results. This Meta description should be around 155 characters or less to ensure that your complete description gets viewed when specific keywords are searched on google.
4. Alt text
It points towards the phrase or some words to index a picture in search engines. Google can’t see images, but it can read the text. That is why alt-text must be added under every picture so that the picture gets indexed when someone searches for it in Google. Alt text helps in ranking the graphic that you want to rank in the Google SERP.
It is crucial to keep your website secure from malware, hacking, and unusual activity. That is why enabling SSL is vital so that your website’s security, trust, and worth stay secure. By enabling this feature, you boost the chances that no one can interfere between your website and the visitor’s server, making the information inputted on your website secure. Google specifically ranks those web pages which have enabled SSL. That is why to be visible on Google, you should always make your website secure.
6. URL Structure
URLs are an essential feature of today’s SEO techniques because they help visitors crawl from one page to another on your site, making it easier to navigate. That is why URLs must contain the keywords of the pages that they are directing towards. Easy understandable and navigate-able pages earn more clicks than others. URLs must be short and must contain primary keywords from that page, and be redundancy-free.
7. Internal linking
While talking about linking, it is another crucial aspect of On-page SEO. Linking to different pages on your website makes it easy for the search engines to crawl everything out and engage the visitors.
8. Breadcrumb navigation
These are the positioning aids that assist the users with their positioning on the website and assist Google in inherently understanding the intricate details and the website’s web structure. It is usually a small text part available on the top right-hand side of the page. It contains the current position and includes every clickable step. These breadcrumbs also appear in the search results of Google, allowing the visitors to visualize where precisely a page is – on your website.
9. Page performance
Another inherent factor of On-page S.E.O is page performance. Search engines usually evaluate that how much time does a page takes to load. If your website pages take time while loading, people usually bounce back due to frustration and never visit again. So it is crucial to avoid redirects and optimize the page performance, including media sizes and mobile-friendliness. Around 70% of people usually surf the internet from their mobile devices now. That is why your websites must be mobile-friendly. Indeed, even Google presently utilizes the mobile variant of site pages for SEO positioning.
10. Off-page SEO
It points towards the ranking elements that do not occur on your websites. It means promotions, including backlinks, social media, and other promotional activities, to increase your chances of getting traffic so that your website starts ranking higher.
Factors behind Off-page SEO
The quality and number of backlinks linking to your website is undoubtedly the most critical aspect of Off-page SEO. Depending upon the number of websites linked to your website Google grants the authoritative rights, which in turn boosts your position. This has given more power to marketers to apply paid backlink building techniques. Although it has its benefits, some organic ways will help you in delivering successful outcomes, such as guesting on podcasts, being included in publications, press releases, hosting events such as guest blogging, etc.
1. Domain authority
It is a specific number assigned to your website from search engines that determines your website’s overall strength. It is more like a grade. Websites with the highest domain authority come in top positions in search engines compared to others who rank in search engines’ results. You can elevate your website’s domain authority rating by making it technically flawless, removing 404 pages, and using more backlinks.
2. Local SEO
Local SEO gets boosted when your website is reviewed on websites like Yelp and others because these websites specifically talk about your location. For example, looking for Event management services on Google will bring your area’s local listings. You should always consider adding your name, address, and phone numbers in citations for better ranking in Google listing results.
I am pretty sure that you might be thinking that this doesn’t pertain to SEO. But, keep in mind that SEO also comprises a good PPC campaign. To get your website up and running, you must have visitors and a healthy traffic flow, and PPC helps with that. So, if you are posting good content and promoting it with the help of PPC, it will automatically generate loads of website traffic, causing in lifting the website and starts ranking it.
On-page SEO and Off-page search engine optimization are crucial for each other, and these work together to rank your website.